We aim at creating a globally recognized brand of handcrafted products especially procured from rural India while providing exclusive and quality handicrafts to urban India at affordable price procured directly from rural India.

One-stop solution to festive decor

Pavitra Arts is an online store for handmade products sourced from the heart of rural India. We are a team of young and enthusiastic designers with a passion for creating beautiful things. We believe in providing quality handmade products, which are made by artisans in their own villages thereby supporting the cause of ‘Make in India’. Our vision is to create a large platform that will help spread awareness about the traditional crafts and handlooms of India. With every product purchased, we aim at giving back to the community that has created it.

We provide 100% genuine products directly sourced from artisans across various states in India like Madhya Pradesh, Rajasthan, Uttar Pradesh, Chhattisgarh etc.

Our Creative Head – Mrs. Rashmi Agarwal

Fashion designer by qualification, Rashmi Agarwal is passionate about designing and making beautiful antique items to beautify home or office. She believes that Jewels for premises are equally important as our personal jewellery to completely enjoy any kind of celebration!